Leading the hunt for the AllSpark during the absence of MEGATRON on Earth has given STARSCREAM a taste for command. He has experienced firsthand the brutality that allows MEGATRON to maintain control over his DECEPTICON legions. It is a style of leadership that STARSCREAM takes to with gusto, punishing disobedience without mercy and rewarding successes only with a narrowed eye and threatening gesture. He craves ultimate control, and looks forward to the day when MEGATRON makes the mistake that allows STARSCREAM the opportunity to slip a jagged shard of steel between his processor clusters.

According to forum post on boards of tfw2005:

"Quite possibly the most expensive Transformer to ever be released to the mass market as of 2008, Starscream Vardia Red Model was available with the purchase of a Toshiba RD-A301 HD-DVD player. The asking price for the package? ¥100,000, or about $1,000!"