2/12/2011, New York City, NY
The venue was easy to find! To our surprise and delight, Dark of the Moon Optimus Prime, complete with trailer was parked just outside The Times Center! What a hoot! Once we got out of the cold, we had a chance to mingle with the webmasters of various other toy collector sites. Good times! After a short while we were ushered into a theater where Hasbro’s Teams made presentations to an auditorium full of media outlets including unicron.com.
That's me in the middle standing next to the very serious security, the "Buckingham Palace Guard of Toy Shows." Although it took some serious effort to get him to crack a grin, he was actually a pretty nice guy. And yes, a good sport, as we staged this silly photo.
Additional note: drag your mouse to the right of the thumbnail gallery below to view all the images in the "show intro" category.
Star Wars: Presented first. Star Wars vintage line will continue thru 2012. Fall release on Blu-Ray. Showed new Clone Wars toys… Their big “break the budget” figure release: Republick attack ship transforms to a battle emplacement…
Return of the Jedi, was originally title The Revenge of the Jedi, but Lucas determined “a Jedi does not take Revenge” and changed it just before the film’s release… There will be 12 figures released w/ vintage packaging… ComicCon exclusive will be 12 figures in Death Star packaging.
Marvel: March 1st the first toys. Nurf foam Thor hammers… Many figures, >20 in the line.
Captain America, Toys in stores 5/1… 7/1 in theaters. Cap America shield foam disk launcher, many toys...
Iron Man: will be sold together. Lots of new sculpt, some amazing artists in Marvel, X-men-3-packs..
GIJoe: Wave 1, on shelf Aug 2011, the first waves of Renegades figures from Hub selves. Black Dragon VTOL, Crimson HISS Tank. In the 30 year celebration, a new SkyStriker amazing complete figure & jet… true to the original, comes w/ Ace. 12” real American Hero, w/ first strike responder, parachute diver…
Cobra commander w/ Starscream deco on Skystriker jet & Megatron handgun. Sweet Comicon exclusive.
Embarking on a HUGE year, toy line, and media presence. Optimus Prime now with trailer it’s that kind of harkening to the toy line’s origin that he wants to bring. Greg Lombardo was in London, Bay’s assistant calls him at 2AM to say, “I want fans to know that this time we (makers of the Transformers films) ’ve looked hard at what worked and what didn’t, in ROTF. DOTM will have much deeper more important robot story. Movies have had humor, but less slapstick.
KRE-O: new Hasbro initiave, taking Hasbro brands with construction play pattern. High quality bricks, like other (LEGO®). NO other brand makes more sense than starting with Transformers.
Rescue Bots: great variety of character depth, a line of new characters developed for kid audience.
High Moon Studios: developing the Dark of the Moon video game.
Jerry Jivoin (sp) talked about the DOTM, worked on Marvel lines for the last 5 years.
Michelino Paolino director of design: develop the toy line for the new movie
Cyberverse: expanded world of Legends and Scouts, in 27 years never had smaller figures w/ playsets.
Robopower is our younger kids segment
Stealth Force: with great weapon reveals
Key Event Dates:
Generations Line: will continue thru 2011. No reveals. But it will continue.
Transformers Prime: First addition toys:
Mike Vogel and Jeff Kline, Executive producers of Transformers Prime back on stage:
for Android & iOSWhat is TFDB?
Transformers by Year